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Visual Identity
Science in Theatre Festival
Full visual identity and creative direction for a science-themed theater festival that merges scientific research with art performance.
Festival Posters
Merch Campaign
Science meets the stage
The merch concept merges theater cues and acting lingo with science and chemical elements. Each element's behavior inspired witty headlines that brought chemistry to life on stage.
More Headlines
• Every molecule hits its mark.
• Helium always lifts the scene.
• Catalysts speed up the plot.
• In this cast, every actor reacts differently.
• Noble gases refuse to share the stage.
• Energy moves the scene.
• Equilibrium is a highly balanced actor.
• Polarity creates on-stage tension.
Key Takeaways
→ All 3 festival days sold out
Full house attendance
→ Merch campaign exceeded projections
Revenue success
→ Visual poster campaign drove interest
Significant increase in engagement
Role
Creative Director
Art + Copy
Medium
Festival Identity
Print, digital, environmental
Scope
Full Campaign
Posters, merchandise, motion