Home Entertainment
Samsung
Led copywriting and creative governance for Samsung's Home Entertainment division (TVs, Audio, and Memory) in the U.S. and Canada. I wrote and managed all copy for product launches, translating technical specifications into clear, engaging messaging for Samsung.com and major retailers like Best Buy, Amazon, Sam's Club, and MoMA Store.
Samsung.com
Below are some examples of product pages I wrote copy for.
Retail and OOH Creative
Key Insights
30+
Products launched
TVs, soundbars and memory card products
300+
Feature copy written
Technical specifications translated into consumer-friendly messaging
100%
Consistency across channels
Unified messaging for Samsung.com and retail partners
Role
Copywriter & Creative Governance Lead
Messaging strategy, product copy, creative direction
Scope
Home Entertainment
TV, Audio, Memory
Channels
Omnichannel
Samsung.com, @samsungus, Best Buy, Amazon, Sam's Club, MoMA Store, major retailers