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TV Commercial
Nexium
A series of bilingual TV commercials for Nexium, developed through Diversity Media, where I led copy and contributed to concept and visual direction through pre-production.
Campaign Content
Secretos de Familia
A TVC celebrating culture and tradition, featuring three Hispanic families preparing traditional recipes. NEXIUM 24hr provides relief so you can enjoy food, family, and cultural moments to the fullest.
Key Insights
63%
Engagement lift vs. feature-based messaging
Emotional > Clinical
94%
Resonance among Hispanic audiences
Cultural Authenticity
81%
Brand recall
Narrative Power
87%
Said they'd ask their doctor
Business Impact
Role
Creative Director
Concept through execution
Medium
Television & Social
Bilingual campaign
Agency
Diversity Media
Multicultural focus