Spec Work
Coach
Led two pitch campaigns for Coach's sustainability-driven sub-brand Coachtopia. Developed spec work that reimagines circular design through concept, visual direction and copy for a generation of conscious consumers.
Both concepts were designed to scale into social media content, offering versatile creative assets that could extend across platforms and formats.
Concept #1
This is a Coach Bag
A revamp of Coach's iconic campaign, reimagined. Each piece of repurposed material tells a story of circularity.
Concept #2
No watering needed
Bags that look elegant and are rooted in sustainability. A visual metaphor for Coach's commitment to regenerative materials.
Key Takeaways
→ Sustainability-driven
Campaigns center circular design and regenerative materials, positioning Coachtopia as a leader in conscious luxury.
→ Gen-Z focused
Messaging speaks to a generation that values transparency and brands that align with their ethics.
→ Built for expansion
Concepts designed as flexible creative platforms that scale across social, digital, retail, and influencer partnerships.
Role
Creative Director
Concept Development, Art & Copy
Deliverables
Pitch Campaign
Two creative concepts, sustainability narrative
Context
Spec Work
Agency pitch presentation