The brief: Citroën wanted an engaging digital ad for a sports magazine on mobile devices to showcase their Dakar Rally participation in Argentina.

The goal was to transform a standard ad into an immersive, interactive experience.

I designed an interactive driving experience that felt like a video game, letting users navigate through Dakar's landscapes as if racing in the actual rally. Because who doesn't want to feel the adrenaline? Users could also explore the Citroën team, driver profiles and championship titles.