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Pitch Winning Work
Advil
Billboard campaign concept and visual system developed for a creative agency pitch. The concept captures those universal moments of tension and frustration that we all experience, using steam as a visual metaphor for the pressure building in our heads.
Each headline taps into relatable everyday struggles, transforming mundane headaches into moments where Advil becomes the answer.
Key Takeaways
→ Relatable moments create emotional connection
Universal frustrations resonate with target audience
→ Visual metaphor of steam as headache pain
Striking imagery communicates tension and relief
→ Bold yellow branding stands out on billboards
High visibility in outdoor environments
Role
Creative Director
Concept Development, Art & Copy
Medium
Billboard Campaign
Outdoor advertising concept
Context
Pitch Winning Work
Agency pitch presentation