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Episodic Series

1 of Those Days

1 de Esos Días (1 of Those Days) is the first episodic series created for Instagram. As Creative Director, I developed the concept, narrative structure and visual identity for the series.

The project was designed with branded content in mind, positioning it as a scalable model for brands looking to engage audiences through native storytelling. In 2022, the series was acquired by Fifth Season.

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1 de Esos Días (@1deesosdias) • Instagram photos and videos

Awards & Recognition
TRIBECA FESTIVAL
Creators Market Selection
BEST WEB SERIES
Valencia International Film Festival
BEST SCRIPT MENTION
Carballo Interplay
FINALIST
Prague International Film Awards
NOMINEE
Asia Web Awards
OFFICIAL SELECTION
Mediterranean Film Festival Cannes
OFFICIAL SELECTION
Rio WebFest
OFFICIAL SELECTION
Short to the Point
OFFICIAL SELECTION
Miami Independent Film Festival
OFFICIAL SELECTION
Berlin Lift-Off Film Festival
Acquired by Fifth Season 10+ Film Festivals 30+ Media Features 50,000+ Views Tribeca Creators Market
Still Photography
1 of Those Days - Scene 1 1 of Those Days - Scene 7
1 of Those Days - Scene 3 1 of Those Days - Scene 4 1 of Those Days - Scene 5
1 of Those Days - Scene 6 1 of Those Days - Scene 2
Key Insights
01

Format Innovation

Positioned Instagram as a destination for serialized fiction and entertainment hub.

02

Designed for Brand Integration

Showed how brands can engage audiences through narrative entertainment.

03

Built for the Platform

Used Instagram's native features: stories for teasers, posts for episodes, comments for community.

Role
Creative Director
Concept, narrative, visual identity, creative strategy
Deliverables
Episodic Series
First vertical series on Instagram
Impact
Acquired by Fifth Season
50k+ views, 10+ festivals, 30+ features
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