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Nationwide Awareness Campaign
1000 Days
A nationwide awareness campaign for Nutricia highlighting the critical importance of nutrition during the first 1000 days of life, from conception to age two. The campaign brought this message to parents where they live, transforming everyday spaces into educational moments about early childhood development.
Key Insights
2M+
Campaign reached over 2 million parents nationwide
Multi-channel presence across TV, print, and outdoor
85%
Increase in awareness of the 1000 days concept
Post-campaign surveys showed significant education impact
50+
Unconventional activations in public spaces
Playgrounds, parking lots, and transit stops across Argentina
Role
Associate Creative Director
Art Direction & Copy Supervision
Medium
Integrated Campaign
OOH, street furniture, playground activations
Client
Nutricia
Public health awareness initiative